It is deliberately structured so it’s not handling any of its users’ personal data itself. So informed consent rather than disingenuous data-harvesting. And the key to getting there is letting people choose who and how to share their data. The big vision is to rethink the data value exchange, tipping the control scales back in favor of users while simultaneously helping businesses gain access to higher quality user data. Originally it was launched as a social media back-up service back in 2009, funded with £20,000 of Ranger’s own money. And at this point the app - which has some 400,000 users across 140 countries - still bills itself as a photo search utility to lets users trawl multiple social services and (re)share content they’ve previously posted to their networks.īut that’s now just phase one of a much grander plan. Ranger has been formulating this grand plan for more than five years now, biding his time, he says, until the industry especially caught up with the thinking - and Swiss Re’s investment now suggests that’s starting to happen.ĭigi.me wasn’t always so ambitious. People.io) seeking to make mileage out of the notion that users are currently getting a bad deal when they trade personal data online in exchange for access to free services. But claims it’s pushing to go broader and deeper - aiming to build a data-sharing platform that gives users total control. ![]() Getting corporate partners in place who see the value of ’s data exchange vision - and are thus persuaded to buy in to helping achieve it - is one key plank of a strategy for bagging the critical mass of users needed to deliver on a radical rethink of how personal data is collected and shared online. That’s right the lead investor here is not a tech-focused VC firm but a global reinsurance giant. Today the UK startup is announcing a £4.2 million ($6.1M) Series A round of funding, led by global re-insurer Swiss Re. But the concept behind is so intriguing that you really have to hope the team manages to make themselves heard. ![]() And cutting through that noise is one of the big challenges he reckons stands in the way of his current startup. ![]() There is a lot of noise in the privacy space, says serial entrepreneur and Digi.
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